Wave 2NAP & AuditsUpdated August 22, 2026

How to Fix Incorrect Business Listings

Fix incorrect listings in priority order: customer-impacting errors first, then high-visibility platforms, then lower-value secondary sources.

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Verify the correct data first

Do not start editing until the business owner confirms the authoritative name, address, phone, website, hours, and status of any old locations.

Keep supporting documents handy if a platform requires verification.

Claim or access the profile

Use existing credentials when possible. If ownership is unclear, follow the directory’s claim or recovery process rather than creating a second profile.

Document who controls the account after the fix.

Correct material errors

Prioritize wrong phone numbers, old addresses, incorrect business names, closed-location status, and URLs that send users to the wrong destination.

Make changes consistently across the most important platforms first.

Track the result

Record the date, action, final URL, verification status, and any pending follow-up.

If the cleanup workload is large, use the audit to scope professional help rather than ordering blind.

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